Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
By: Mikunda, Christian
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Material type: 
BookPublisher: London ; Sterling, VA : Kogan Page, c2004Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0749442565; 0749443324.Uniform titles: Marketing spuren. English Subject(s): Special events -- Marketing | Special events -- PlanningDDC classification: 659 Online resources: Publisher description | Contributor biographical information
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Books
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Eastern University Library General Stacks | 659 MIB 2004 (Browse shelf) | Not For Loan | 11500 |
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
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